Modern Platforms To Improve And Secure Digital Businesses

Security threats, data leakage risks, increasing workloads and many such challenges are evolving, demanding real-time actions from enterprises to prevent massive business losses in terms of money and customers.

e-Commerce platforms were the early adopters of AI-powered solutions, using these for better recommendations, virtual trial rooms, flexible search options and so on improving overall customer experience. Now most enterprises can improve internal productivity and transparency towards customer communication with advanced communication platforms.

Read More : How Modern Platform Improve and Secure Digital Businesses.

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This startup is the go-to option for all those companies concerned about the security of their data on the cloud.

CTO & Founder – Mr. Rahul Sasi

Recently, there have been a lot of instances of data leak in the country, be it the PNB data breach, concerns about private data leak through Facebook, etc. All of this and much more, are again reiterating the importance of having a secure and robust monitor for a company’s data that is stored in the cloud. Any tampering with these data does not only affect the individual at a micro level but also hampers the image of the company that was built over the years. Hence, we can never emphasize enough on the importance of secure cloud data.

CloudSEK is one such startup that specializes in AI-based risk assessment. CloudSEK is an artificial intelligence technology platform focused on Cyber Security. The products build on top of CloudSEK technology platform helps clients assess security real-time from the perspective of an attacker. It collects both behavioral and technical threat indicators that affect business; provides strategic and tactical solutions to security challenges faced by organizations globally; and gives real-time security assessment using AI agents.

 

Read More : Full Interview of our CTO & Founder Mr.Rahul Sasi.

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The future is digital, but there’s no way to press forward without making data protection top priority.

The EU, the first to speed up data laws, plans to fine erring organisations up to 4 percent of annual global turnover or €20 million (whichever is greater). It’s time India wakes up to the cybersecurity threat and moves from white paper to law.

In 2015, two hackers, Charlie Miller and Chris Valasek, showed the world that they could get into internet systems of a car (Jeep, in this case) and do whatever they wanted with the vehicle. They could stop the brakes from working or freeze your steering wheel through a DDOS attack. This led Chrysler to recall 1.4 million vehicles of the Jeep brand and create a security patch.

Hackers could enter the car’s network through a phone, which is unsecure, when connected through WiFi and cellular. Here readers have to differentiate between two things: cybersecurity and data usage without customer consent. Cybersecurity comes in when corporations have to protect data, of consumers and customers, from external threats like hackers. But data usage, which implies the study of consumers by corporations, remains the biggest debate today. This data, although secure digitally, in most cases, is considered a breach of trust without implied consent of the user.

Mahesh Lingareddy, Chairman and Co-founder of IoT company Smartron, says, “Security has to be looked at not just in securing devices. It has to be looked at how data is being used as a whole; it involves protection of customer data and using it with their consent.”

 

Read More : Data protection

Five Ways Artificial Intelligence (AI) Is Helping Entrepreneurs

Artificial intelligence helps in structuring products to offer insights to clients, say researchers

Use of Artifical Intelligence (AI) in the business scenario is also cheaper.

 

Artificial intelligence (AI) is helping Indian entrepreneurs achieve better business outcomes, say researchers. Defined as intelligence demonstrated by machines, artificial intelligence (AI) is applied when a machine imitates rational functions that humans associate with other human minds. There are a number of entrepreneurs who are putting AI to different uses to solve business glitches. Artificial intelligence also helps in structuring products to offer insights to clients, they add.

Here are 5 ways how Artificial intelligence (AI) is helping entrepreneurs in the country:

1. In the current scenario, people look for services that can be delivered digitally. Everybody looks for things that can be done effortlessly. The same applies to the current business structure of the country. Here arises the need of Artificial Intelligence (AI). According to Sourabh Issar, CEO, CloudSEK “Entrepreneurs are trying to personalize things these days and the best way to do this is through AI. AI dynamically offer content based on the individual. The machine learning systems can acquire the user behavior and react accordingly. There are many entrepreneurs who have started implementing the technology for problem solving.”

2. Artificial Intelligence (AI) is a problem-solver. According to Dev Roy, chairman, Fitkids Education & Training, “If we apply standard machine learning techniques to the problems arising in business sector, we can get spurious results that lead to unfortunate outcomes. However, if entrepreneurs use AI, after understanding the generation process, it is able to de-bias their systems.”

3. As an entrepreneur, one doesn’t have an army of domain experts as the differentiator. Artificial Intelligence (AI) can help in getting business insights or do something much faster. Speed factor is a major advantage when it comes to use of AI.

4. Use of Artifical Intelligence (AI) in the business scenario is also cheaper. “Cost is one big concern for Indian market. AI-based solutions are generally 10-20 per cent cheaper. This is why AI is gaining popularity among entrepreneurs,” said Mr Issar.

5.AI can add value to business as long as one understands the limitations, as well as the strengths, of the technology. “AI has the potential to change India in varied ways, mostly for the better, but we must also be wary of how the state uses this unfettered power on its subjects,” added Mr Roy.

 

Information Credit : https://www.ndtv.com/business/how-is-artificial-intelligence-ai-helping-entrepreneurs-in-india-5-points-1886457